Founded in 2023, Guillaume Alexandre is more than a clothing brand—it’s a lifestyle born from our founder’s unique blend of French-Dutch heritage. Our designs merge the chic elegance of Parisian streets with the vibrant energy of Amsterdam’s canals, infused with a touch of sensuality.
The name Guillaume Alexandre holds deep significance: “Guillaume” is our founder’s name, while “Alexandre” is his brother’s. Translated to Dutch, they become “Willem-Alexander,” the name of the King of the Netherlands. This symbolism reflects not only the importance of family support but also the pride our founder takes in his roots.
Music is at the core of our inspiration. Each piece is named after an artist who has left an indelible mark on our creative journey. These names symbolize our deep connection to music and the boundless creativity it ignites in us. Like a melody that transcends words, every design we craft is a note in the symphony of fashion, expressing our desire to create garments that resonate with the emotion, creativity, and freedom only music can evoke.
Orange is central to our visual identity—not just as the national color of the Netherlands, but as a warm, dynamic hue symbolizing optimism, vitality, and creativity. It infuses our aesthetic with a bold energy, reflecting both our heritage and our forward-thinking approach.
Art, too, is a constant source of inspiration, driving us to push creative boundaries. It’s a powerful medium for storytelling and expression, and this influence is woven into every detail of our brand—from the silhouettes and color palettes to the emotions each piece seeks to convey.
At Guillaume Alexandre, ethical and responsible fashion is not just a principle—it’s the foundation of our brand. We have fully integrated Corporate Social Responsibility (CSR) into every aspect of our operations, ensuring our practices are both environmentally sustainable and socially conscious.
Our production is exclusively based in Europe, a deliberate choice that preserves European craftsmanship, supports local jobs, upholds workers’ rights, and significantly reduces our carbon footprint by minimizing transportation.
We prioritize responsible sourcing. Our fabrics come from France and Italy, renowned for their quality and sustainability. By utilizing dormant stock, we reduce waste and optimize existing resources. The remainder of our materials are recycled and Oeko-Tex certified, guaranteeing they are eco-friendly and free from harmful chemicals.
Our buttons are crafted in France from recycled plastic, demonstrate our commitment to tackling ocean pollution. Additionally, our labels and packaging are French-made and consist of 100% recycled materials.
At Guillaume Alexandre, we believe that quality, style, and sustainability can coexist. Every day, we strive to build a more respectful and sustainable fashion industry that honors both the planet and its people.
© 2024 – Guillaume Alexandre
