Designed for women who value individuality, Guillaume Alexandre is a ready-to-wear brand founded in Paris in 2023. The main influences are from the founder's Franco-Dutch heritage and his love for music and art. Each pieces are named after influential artists.

With a focus on embracing one's true self, Guillaume Alexandre combines Amsterdam's vibrant spirit with French elegance and craftsmanship. His designs celebrate colors and shapes, combining energy and sensuality to unite fashion and art. It pursues a modern intimacy that honors women, their bodies and empowers them to feel more confident.


At Guillaume Alexandre, quality, style, and responsibility are inseparable. We craft with intention, marrying modern luxury with environmental and social care at every step.

Our ateliers are exclusively in Europe to preserve savoir-faire, support local jobs, and keep supply lines short. Sourcing is responsible and locally minded with a main focus on organic and certified fabrics. We acquire dead stock from top suppliers to guarantee quality.

Details matter too. Our furniture and packaging are made in France from recycled materials.

Our standards are non-negotiable: freely chosen work, safe ateliers, zero child labor, fair pay, balanced hours, and unequivocal respect for all.